Nike want England fans to get behind new shirt



England's new shirt suppliers Nike are to launch a marketing campaign aimed at persuading fans to put their support for the national team ahead of club allegiance.



The slogan First Club Second will be used to help sell the idea when the shirts are unveiled for England friendly against the Republic of Ireland at Wembley on Wednesday week and the away strip for the game against Brazil in the Maracana Stadium four days later.



Nike face an uphill task as the majority of football fans, unlike their rugby and cricket counterparts, favour their club team well ahead of Roy Hodgson side.



The suppliers say they are keeping their shirt designs and strategy secret ahead of the launch. Yet they gave the FA council an advance viewing yesterday, with m Air Max Sverige odels showing off the home outfit white with a round neck and the red away version, which has a collar. Both feature a gold FA 150 motif below the England crest.



A Nike executive said a lot of the promotion will be on social media and they want to stress the pride in wearing the shirt for both players and fans. Another key campaign message is: make the shirt, you make it matter



The biggest outrage at Lord on Thursday was not England slow scoring rate but the 20 cost of a steak sandwich in the fast food village at the Nursery End.



The steak sarnie as it described, is on the takeaway menu of Jamie Oliver event caterers Fabulous Feasts, whose three year franchise for the food court started yesterday, with the super chef attending the opening.



Expensive taste: Jamie Oliver is charging 20 for a steak sandwich at Lord's



Crystal Palace chairman Steve Parish, who was strongly critical of Premier League chairman Richard Scudamore at the Football League clubs meeting for threatening to withdraw all solidarity payments, was also a fierce opponent of heavy handed PL tactics in the rows over football academy reforms.



Focused on the play offs: Crystal Palace chairman Steve Parish was critical of Richard Scudamore



However Parish does not want to inflame the conflicts between the FL and PL any further, saying he is concentrating all his attention on the Championship play off final against Watford on Monday week, after which Football League finances may no longer be Palace problem.



Robertson ups ante



Stephen Aziz, a former Manchester City



kit man who described sacked manager Roberto Mancini as vain



and self centred on Twitter, is inevitably the subject of an internal



investigation at his new club Sunderland. It is understood Aziz could



face club disciplinary proceedings.



Minister of Sport Hugh Robertson, who has threatened to impose an independent football regulator unless governance reforms are in place by the start of next season, has increased the pressure by informing the FA of his priorities.



These concern club licensing, supporter involvement and the structure of the FA board.



But FA board changes are not included in the latest FA proposals, which been received with acclamation by PL and FL chiefs Richard Scudamore and Greg Clarke, according to National Game boss Roger Burden.



However, growing Government interference didn stop Roy Hodgson meeting the all party parliamentary football group this week, with chairman Clive Betts showing the England manager around the House of Commons.



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