NIKE UNVEILS ITS NEW AIR JORDAN 2012 BASKETBALL SHOES
"The inspiration from the Zoot Era was important for us as an anchor to focus on the Audacious, Confident and Daring Style that the Youth and entertainers brought forth during that time. see a new wave of this mind set today. Luedecke acknowledges that Air Jordans aren't known for specific design cue carryovers from year to year or d Air Max Sverige ecade to decade, like your average Porsche, but are defined by "combining performance and soul" and "attention to the crafted details."Click Images To EnlargeThe new shoe is more modular than its predecessors, with the most premium version ($223) including two for inner sleeves and three new options for midsoles, meaning the shoe can be configured six different ways by play style. Thus, in the days of a hyper competitive marketplace and increasingly fickle sneaker heads, the Jordan brand/Nike is opting for the strategy of mass customization something akin to the Nike ID program, but this time, with the very fit of the shoe.Click Images To EnlargeThe midsoles are branded to "fly through, fly over, or fly around opponents." As a consumer, it's a tough choice to make, inducing the Pokemon "gotta catch 'em all" syndrome. I don't even play ball at my local Y, but now I have an extreme compulsion to fly every which way my 12 inch vert will take me. In practical terms, Nike is offering various configurations and shock absorption, suggesting tacitly that every player probably shouldn't be wearing the same shoe. Whereas a center may be more likely to land somewhat flat footed (and thereby benefit from "Air Bag" heel to toe air pockets), a point guard flying for the hoop may be more likely to land hard on the heel (and thereby benefit from a "Nike Zoom" in the heel tensile fibers within a pressurized bladder). It is performance customization brought to life in footwear and puts the athlete in control of the fit and feel of the product."If nothing else, the customization looks fun, though let's all acknowledge that it's hard to imagine Dwyane Wade switching out a midsole before the last play of the game. He's circled with his team around the coach during their final time out, studying a clipboard intently whilst hopping on one foot, sweaty particles of cotton sock dropping on the court while one of those dry mop assistants scurries around him to gather up the tidbits.Click Image To EnlargeBut what a fantastic clause it would make in Wade's next endorsement renewal.COMMENTARY: Nike Air Jordan 2012 modular and customizable basketball shoes have to be the best I have seen so far. I like the "zoot suit" inspired wing tip design, modular design and ability to customize the shoes for big and small basketball players and different playing situations. Nike has done a truly masterful job of combining great design, color, technical innovation and foot comfort into the design of these new shoes.Here Nike official press release:BEAVERTON, OR (February 7, 2012) Today, Brand, a division of NIKE, Inc., unveiled the AIR JORDAN 2012, the 27th shoe in the AIR JORDAN franchise. The all new AIR JORDAN 2012 is designed to encourage today's athletes to rethink performance. The AIR JORDAN 2012 DELUXE will be available in two colorways nationwide on Wednesday, February 8 for a suggested retail price of $223, with the AIR JORDAN 2012 Flight System launching on Saturday, February 25 for a suggested retail price of $180.The AIR JORDAN 2012 draws inspirational cues from the legacy of Michael Jordan and continues to be one of the best performance shoes available by combining innovative technology and premium materials. The AIR JORDAN 2012's modular system gives athletes the ability to customize for their unique playing styles and for fit preference by offering 6 different configurations."Through comprehensive r esearch we saw an increasing need for footwear that could be customized to meet the needs of the world's best athletes," said Tinker Hatfield, AIR JORDAN 2012 co designer and Vice President, Special Projects and Creative Design for NIKE, Inc. "Last year's AIR JORDAN 2011 began the modular story for the brand with two interchangeable midsoles, but we took it a step further this year by introducing two interchangeable inner sleeves and three interchangeable midsoles to help players through over or around their opponents."
"The inspiration from the Zoot Era was important for us as an anchor to focus on the Audacious, Confident and Daring Style that the Youth and entertainers brought forth during that time. see a new wave of this mind set today. Luedecke acknowledges that Air Jordans aren't known for specific design cue carryovers from year to year or d Air Max Sverige ecade to decade, like your average Porsche, but are defined by "combining performance and soul" and "attention to the crafted details."Click Images To EnlargeThe new shoe is more modular than its predecessors, with the most premium version ($223) including two for inner sleeves and three new options for midsoles, meaning the shoe can be configured six different ways by play style. Thus, in the days of a hyper competitive marketplace and increasingly fickle sneaker heads, the Jordan brand/Nike is opting for the strategy of mass customization something akin to the Nike ID program, but this time, with the very fit of the shoe.Click Images To EnlargeThe midsoles are branded to "fly through, fly over, or fly around opponents." As a consumer, it's a tough choice to make, inducing the Pokemon "gotta catch 'em all" syndrome. I don't even play ball at my local Y, but now I have an extreme compulsion to fly every which way my 12 inch vert will take me. In practical terms, Nike is offering various configurations and shock absorption, suggesting tacitly that every player probably shouldn't be wearing the same shoe. Whereas a center may be more likely to land somewhat flat footed (and thereby benefit from "Air Bag" heel to toe air pockets), a point guard flying for the hoop may be more likely to land hard on the heel (and thereby benefit from a "Nike Zoom" in the heel tensile fibers within a pressurized bladder). It is performance customization brought to life in footwear and puts the athlete in control of the fit and feel of the product."If nothing else, the customization looks fun, though let's all acknowledge that it's hard to imagine Dwyane Wade switching out a midsole before the last play of the game. He's circled with his team around the coach during their final time out, studying a clipboard intently whilst hopping on one foot, sweaty particles of cotton sock dropping on the court while one of those dry mop assistants scurries around him to gather up the tidbits.Click Image To EnlargeBut what a fantastic clause it would make in Wade's next endorsement renewal.COMMENTARY: Nike Air Jordan 2012 modular and customizable basketball shoes have to be the best I have seen so far. I like the "zoot suit" inspired wing tip design, modular design and ability to customize the shoes for big and small basketball players and different playing situations. Nike has done a truly masterful job of combining great design, color, technical innovation and foot comfort into the design of these new shoes.Here Nike official press release:BEAVERTON, OR (February 7, 2012) Today, Brand, a division of NIKE, Inc., unveiled the AIR JORDAN 2012, the 27th shoe in the AIR JORDAN franchise. The all new AIR JORDAN 2012 is designed to encourage today's athletes to rethink performance. The AIR JORDAN 2012 DELUXE will be available in two colorways nationwide on Wednesday, February 8 for a suggested retail price of $223, with the AIR JORDAN 2012 Flight System launching on Saturday, February 25 for a suggested retail price of $180.The AIR JORDAN 2012 draws inspirational cues from the legacy of Michael Jordan and continues to be one of the best performance shoes available by combining innovative technology and premium materials. The AIR JORDAN 2012's modular system gives athletes the ability to customize for their unique playing styles and for fit preference by offering 6 different configurations."Through comprehensive r esearch we saw an increasing need for footwear that could be customized to meet the needs of the world's best athletes," said Tinker Hatfield, AIR JORDAN 2012 co designer and Vice President, Special Projects and Creative Design for NIKE, Inc. "Last year's AIR JORDAN 2011 began the modular story for the brand with two interchangeable midsoles, but we took it a step further this year by introducing two interchangeable inner sleeves and three interchangeable midsoles to help players through over or around their opponents."
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